Digital Marketing Specialist - Job at Appalachian State University in Boone, NC

Digital Marketing Specialist

Boone, NC

Posted 18 days ago

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Job Description

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Position Title	Digital Marketing Specialist
Working Location (City, State)	Boone, NC
Faculty Rank
Provide Rank
Position Number	099691
Department	University Communications - 540000
Description of University	Appalachian State University, in North Carolina's Blue Ridge Mountains, prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls more than 20,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

Position Summary Information

Minimum Qualifications	Bachelor's degree from a four-year college or university in marketing, business, statistics, information technology or related quantitative fields. Extensive working knowledge of Google and Meta. Excellent forecasting and modeling skills. Strong ability to work collaboratively in a team-oriented environment. Effective project management skills, with the ability to handle multiple projects and competing deadlines. Meticulous attention to detail.
License/Certification Required
Preferred Qualifications	Three years of related experience, including demonstrated proficiency in managing paid search accounts with a proven understanding of ROI reporting. Hands-on experience with lead generation, digital marketing and student recruitment strategies. Demonstrated analytical capability with a focus on translating analysis into strategic insights. Ability to identify, analyze and interpret trends or patterns in marketing data for strategic research. Experience with copywriting and proofreading.
Essential Duties and Responsibilities	The Digital Marketing Specialist will lead the planning, execution and optimization of marketing campaigns across all digital channels. They will focus on developing, implementing and refining recruitment-driven digital campaigns through appstate.edu, social media platforms and digital advertising. Duties and Responsibilities include: Execute Digital Advertising Campaigns: Plan, manage and optimize digital advertising campaigns to drive engagement and lead generation. This includes content writing, project management, and effective use of analytics and advertising management through Google and Meta Collaborate with Recruitment Marketing Team: Work closely with the University Marketing Director and Senior Marketing Specialist, recruitment marketing team, and program directors to develop and execute digital campaigns aligned with comprehensive school/college marketing plans. External Marketing Partners: Provide oversight and maintain relationships with external marketing partners from proposal development to media plan creation, reporting and analysis. Digital Asset Management: Partner with marketing, creative and editorial teams within University Communications to manage digital assets, copywriting and proofing requirements for all campaigns Performance Analysis: Monitor campaign performance, analyze data and share results across teams to facilitate continuous program improvement. Translate data insights into actionable strategies. Marketing Strategy: Support marketing leadership in the development of the annual strategic marketing plan, leveraging industry best practices and market trends.
Type of Position	Full Time Position
Staff/Non-Faculty	Staff/Non-Faculty
Appointment Type	1.0
Work Schedule/Hours	Mon-Fri, 8:00am-5:00pm
Number of Hours Per Week	40
Number of Months Per Year	12
Mandatory Staff	No
Suggested Salary Range	$50,000 - $58,000
Physical Demands of Position	Sitting or standing for long periods of time.

Posting Details Information

Posting Date	05/15/2024
Closing Date	06/02/2024
Open Until Filled	No
Evaluation of Applications Begins	05/27/2024
Proposed Date of Hire	07/01/2024
Special Instructions to Applicants	Please attach Required Documents: Cover Letter Resume List of References with Contact Information or provide a minimum of 3 professional references in the application form
Search Chair Name	Matt Tate
Search Chair Email	tateme2@appstate.edu
Quick Link	https://appstate.peopleadmin.com/postings/46067
Posting Number	201501435P

Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.

Job Summary

Company

Appalachian State University

Start Date

As soon as possible

Employment Term and Type

Regular, Full Time

Hours per Week

Work Hours (i.e. shift)

Mon-Fri, 8:00am-5:00pm

Required Education

Bachelor's Degree

Required Experience

3+ years