Key Accountabilities
Plan and execute digital marketing campaigns: Develop and implement digital marketing plans to meet business objectives, including increasing brand awareness, lead generation, and customer engagement.
Manage website and social media channels: Maintain and update company website and social media platforms, including creating engaging content, optimizing for search engines, and monitoring metrics.
Conduct market research: Stay abreast of industry trends and conduct market research to identify opportunities for growth and improvement.
Use analytics to track and measure results: Utilize web analytics and other tools to track and measure the performance of digital marketing campaigns, and make data-driven recommendations for improvement.
Collaborate with other departments: Work closely with sales, marketing, and operations teams to align digital marketing efforts with overall business goals.
Stay up-to-date on industry trends: Continuously research and learn about emerging digital marketing technologies and best practices.
The above is intended to describe the general content of and requirement for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements.
Qualifications
Minimum Requirements
Bachelor's degree in marketing, communications, or a related field.
3+ years of experience in digital marketing, preferably in the supply chain or logistics industry.
Strong understanding of digital marketing principles and best practices, including SEO, SEM, social media marketing, and email marketing.
Proficient in web design, social media management, and analytics tools.
Excellent communication skills and the ability to work independently and as part of a team.
Strong analytical skills and a data-driven mindset.
Passion for digital marketing and a desire to stay abreast of industry trends.
Role-Specific Knowledge, Skills and Abilities
65,000.00
Benefits OverviewWe offer competitive company benefits to eligible positions, such as:
Benefits may vary based on job, country, union role, and/or company segment. Please work with your recruiter or tk representative for applicable benefits information.
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