Lubbock

37487BR

Enrollment Management Marketing

Position Description

Responsible for developing enhancing and implementing new and existing marking approaches using various media resources for the purpose of customer awareness and satisfaction. Individual will coordinate, plan and deliver marketing campaigns to generate awareness and communicate a department's overall message.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

Major/Essential Functions

• Create high-quality, impactful, and effective photo/video that meets university objectives and brand standards to be used across various marketing methods including print, email, web, and social.
• Continuously seek professional development to remain current on skills and knowledge related to production.
• Manage the photo/video library to facilitate efficient access for team members, ensuring they can easily locate assets as needed. Methodically organize and categorize assets, providing training and support on leveraging the library effectively.
• Independently coordinate photo/video shoots in alignment with library inventory to ensure regular updates and relevance, providing team with a diverse array of asset options that align with the goals of the division.
• Work collaboratively with the marketing team and Enrollment Management units to ensure that photo/video projects are delivered in a timely manner. Ensure that project statuses are adequately documented within the project management tool.
• Maintain and manage photo/video equipment, including inventory.
• Ability to work flexible hours to accommodate photo/video shoots.

Required Qualifications

Bachelor's degree and 2 years related experience.

Preferred Qualifications

• Working knowledge of admissions and higher education
• Multimedia production (photography, video production, motion graphics, equipment management, etc.)
• Proficient in Adobe Creative Cloud (Adobe Premier Pro, Adobe After Effects, Adobe Lightroom, Adobe Photoshop, etc.)
• Project management experience
• Brand management experience
• Social media experience
• College level coursework in creative media, photography, videography, advertising, marketing, or related fields.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Required Attachments

Cover Letter, Recommendation/Referral, Resume / CV

Optional Attachments

Other Documents Supporting Qualifications

Job Type

Full Time

Pay Basis

Hourly

Minimum Hire Rate

19.97

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.

Travel Required

Up to 25%

Shift

Day

Schedule Details

M-F/8-5

Grant Funded?

No

Job Group

First Line Other Admn

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information or status as a protected veteran.