Since its founding in 1937, Krispy Kreme's focus has remained the same - making fresh doughnuts using our founder's original recipe. The brand's iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

Krispy Kreme's Sr. Manager, Global Digital Consumer Experiences will play a critical role in advancing Krispy Kreme's global ecommerce strategy, enhancing business performance and building digital capabilities across the organization. This newly established position collaborates closely with cross functional partners from Marketing, IT, Finance, Operations, Supply Chain, and external vendors, to drive alignment of digital strategies, improve KPIs, collect and distribute best practices, lead key global and market-based initiatives, and further evangelize the ecommerce opportunity across the organization. This role is largely focused on growing ecommerce sales across the organization through Krispy Kreme owned delivery, mobile order pick-up, and related ecommerce enabled experiences such as catering and gifting.

A TASTE OF WHAT YOU WILL BE DOING:

Strategy & Best Practice Development

• Collaborate with the Director of Global Ecommerce to set vision, strategic framework, and roadmap to drive owned digital channel growth globally
• Lead the strategy development and roadmap to increase first-party digital sales, encompassing best practices in product mix, pricing, promotions
• Develop a best-in-class user experience on owned web and app channels and a comprehensive strategy to convert third party users to first party users
• Be the primary subject matter expert on owned channel ecommerce and participate in market calls to support digital leads as needed in ecommerce execution
• Develop a comprehensive SEO strategy and support implementation across the organization

Capability Development

• Lead the relationship with our agency and analytics partners to develop best in class UX for Krispy Kreme digital experiences to drive revenue across different digital touchpoints including web, app, and kiosks
• Develop business cases for web and app feature development and prioritization
• Manage testing of new digital experiences and features prior to release
• Manage global digital agency to ensure projects are prioritized, delivered on time and within budget
• Collect, curate, and disseminate best practices with digital SMEs across markets

Reporting & Analysis

• Support the structure of standardized KPIs related to revenue growth and operational excellence in owned channel ecommerce; ensure clear understanding of metrics and importance across the organization
• Develop quantitative and qualitative reports to cascade globally on third-party KPIs
• Provide analysis and insights into key performance metrics
• Develop strategy for website analytics and tagging requirements
• Establish governance process for agency tags on global sites to ensure data cleanliness, accuracy and security

Country Support

• Create training content and best practices to empower country leads to capitalize on sales opportunities as the subject matter expert
• Partner with local market digital teams to support execution of highest priority initiatives in their respective markets
• Help set prioritization of global and/or key market acceleration opportunities.
• Support the rollout and execution of global campaigns on owned channels
• Assist new countries with the launch of owned channel ecommerce and web and app development
• Deliver actionable insights and support to drive sales and operational KPIs at assigned customers' meetings

YOUR RECIPE FOR SUCCESS:

• Bachelor's Degree in Marketing, Business or related discipline
• 7+ years related working experience, including 5+ years Ecommerce and/or Digital Marketing leadership experience with a proven record of delivering high impact results and cross-functional leadership
• Expertise in ecommerce, mar-tech, and digital analytics platforms a plus
• Knowledge of emerging digital trends and technologies driving consumer behaviors and expectations
• Experience developing and driving strategy and roadmaps
• Experience managing stakeholders across organizations/functions under tight timelines across multiple projects
• A strong aptitude and interest in data driven decision making
• Strong presentation and overall communication skills and executive presence

*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

BENEFITS:

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• PTO and "dream" days
• Company events
• Education Reimbursement
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance
• Learn more at www.kkbenefits.com

WHY KRISPY KREME?

At Krispy Kreme, we focus on:

Loving People:

• Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here.
• Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.

Loving Communities:

• At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.
• In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.
• In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.

Loving Planet:

• We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.
• We are working on reducing food waste through donation efforts, animal feed, and composting programs.

Krispy Kreme is an Equal Opportunity Employer: At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.