Position Title:Email Marketing Specialist

Position Summary:

Join our team at TDECU as an Email Marketing Specialist, focusing on executing high-quality email marketing campaigns. In this position, you will be deeply involved in the operational aspects of email marketing - from building and testing to segmenting, scheduling, and deploying these campaigns. Your role will extend beyond mere execution; you will be essential in continuously monitoring and analyzing the effectiveness of each email marketing effort.

Essential Duties and Responsibilities:

Leads TDECU Email Marketing strategy by implementing high-impact initiatives across the member lifecycle, accelerating member growth, and deepening relationships with members. Works with Marketing team for building, testing, segmentation, scheduling, and deployment of email marketing campaigns. Monitors, analyzes, and evaluates the effectiveness of email initiatives for maximum performance, and develops recommendations to optimize these programs. Collaborates with key stakeholders across teams to assist in developing messaging and strategy in alignment with short- and long-term growth goals. Manages and maintains email lists, segmentation and cohorts, and identifies opportunities for future campaigns or automation. Stays up-to-date with email marketing and omni-channel marketing automation best practices and trends. Creates, monitors, and improves marketing automation funnels. Utilizes and explores competitor research, industry research, and relevant reporting.

Minimum Qualifications:

Education:

High School Diploma or equivalent required; or equivalent mix of education and work experience required.

Experience:

Minimum one to three years of work experience within e-mail marketing and automation required.

• Experience with omni-channel marketing automation workflows preferred.
• Experience with Dynamics 365 a plus.

Knowledge, Skills, and Abilities:

• Email Marketing Knowledge: Strong understanding of email marketing principles and best practices, including scheduling, testing, and sending email campaigns.
• Email Design and Coding Skills: Proficiency in HTML and CSS for email design. Ability to code and create visually appealing and functional email templates compatible with various email clients and devices.
• List Management: Knowledge in managing and segmenting email lists to ensure targeted and effective email communication.
• Platform Expertise: Familiarity with email marketing platforms (like Adestra, Dynamics 365, Eloqua, Responsys, or similar tools). Ability to navigate and utilize these platforms for campaign execution and management.
• Analytical Skills: Competence in analyzing and interpreting email campaign data
• Attention to Detail: Meticulous attention to detail to ensure accuracy in email content, layout, and distribution.
• Communication Skills: Strong written and verbal communication skills for effective coordination with the marketing team and clear reporting of campaign performances.

• Proficiency in developing and managing email campaign lifecycle.
• Knowledge of email marketing best practices such as creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability, and CAN-SPAM laws.
• Strong analytical skills and experience with campaign analysis and reporting.
• Excellent communication and collaboration skills.
• Detail-oriented and organized.
• Ability to meet deadlines while managing multiple concurrent programs.

Physical Demands and Work Environment:

(The physical demands and work environment characteristics described herein are representative of those that must be met by an employee to successfully perform essential functions of this position and/or may be encountered while performing essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

• While performing the essential duties of this position, an employee would frequently be required to stand, walk, and sit.
• Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus.
• The noise level in the work environment is usually moderate.
• Work Arrangement: Hybrid General- On average 2 daysper week of onsite work is required. More orless may be required depending onbusiness need.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Texas Dow Employees Credit Union is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, age, protected veteran status, sex, religion, disability, genetic information, national origin or other status protected by federal, state or local law. Consistent with the American Disabilities Act, applicants may request accommodations needed to participate in the application process.