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Event Operations Business Program Manager
Redmond, WA
Job Description
OverviewThe Cloud Marketing Global Demand Center team is looking for an Event Operations Business Program Manager (EOBPM) to help drive our Events program execution, defining the operational strategy and plan that will meet our business needs and delight our customers via online and in-person events. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesUnderstanding marketing technology opportunities and guiding the team to the implementation approaches to best suit ultimate business goals - meeting the buyer/customer where they are in their journey, no matter what property they are on (web, email, mobile, paid media, in-product). * Driving the events marketing automation campaign, onboarding, and operations lifecycle from campaign concept through global launch and continuous optimization of customer experiences. * Work with events business team to plan and implement operational aspects of digital marketing events. * Running a virtual team with other marketing professionals (product marketers, campaign managers, technology partners, content creators, designers, marketing automation specialists, email builders, web, demand generation, analytics, and others) aligned to one or more campaigns in the portfolio to build, launch, measure, and optimize marketing to drive business results. * Drive operation execution of campaign strategies across marketing functions including marketing automation, customer communications, and inside sales. * Act as a partner and strategic advisor to the marketers to develop actionable insights and recommendations to improve overall campaign performance * Establish baseline measurements to enable the identification, quantification, and ability to measure improvements in our operating model to reduce time, skill, and overall costs. * Partnering deeply with other marketers to develop and understand the vision, define clear and measurable goals, and make key decisions regarding how to implement.
ResponsibilitiesUnderstanding marketing technology opportunities and guiding the team to the implementation approaches to best suit ultimate business goals - meeting the buyer/customer where they are in their journey, no matter what property they are on (web, email, mobile, paid media, in-product). * Driving the events marketing automation campaign, onboarding, and operations lifecycle from campaign concept through global launch and continuous optimization of customer experiences. * Work with events business team to plan and implement operational aspects of digital marketing events. * Running a virtual team with other marketing professionals (product marketers, campaign managers, technology partners, content creators, designers, marketing automation specialists, email builders, web, demand generation, analytics, and others) aligned to one or more campaigns in the portfolio to build, launch, measure, and optimize marketing to drive business results. * Drive operation execution of campaign strategies across marketing functions including marketing automation, customer communications, and inside sales. * Act as a partner and strategic advisor to the marketers to develop actionable insights and recommendations to improve overall campaign performance * Establish baseline measurements to enable the identification, quantification, and ability to measure improvements in our operating model to reduce time, skill, and overall costs. * Partnering deeply with other marketers to develop and understand the vision, define clear and measurable goals, and make key decisions regarding how to implement.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
Open
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