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Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as O-Cedar, and Vileda. The company employs more than 3,300 people and hosts a global distribution network.
The position leads the creation and implementation of overarching customer strategies, programs, and tactics that build brand credibility with the trade. The role holder drives shopper demand and delivers top line and bottom line growth to the business.She/he connects the Marketing strategy with Key Retailers strategies with focus on short-term initiatives and long term strategic planning as well as overall customer development by channel.
Senior Trade Marketing Manager (f/m/d)
Based on analytics and customer KPIs, recommend go-to-market trade marketing elements including retailer product assortment, pricing, and merchandising (both in-store and online)
Develop and lead the implementation of shopper marketing programs on all customer-owned platforms (.com, email, apps, loyalty programs, and in-store)
Offer thought leadership on optimized merchandising solutions to maximize shoppability and logical adjacencies
Analyze overall Customer trade spend, promotional effectiveness, ROI, and manage shopper marketing / trade budget to maximize ROI
Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products
Bachelor's Degree in Business Administration with focus on Marketing/Sales preferred
5+ years of functional experience in Trade Marketing, Shopper Marketing, Category Management, or Sales; Consumer Packaged Goods strongly preferred
Clear understanding of major retail customers, and buyer trade / sales processes (customer centricity)
Experience in shopper behavior and data
Project management skills with ability to manage multiple projects simultaneously
Analytical skills & fluent abilities to work with IRI/Circana, Nielsen and other data in Excel
Ability to travel ~25% (mainly to Customers in US; some Canada)