Content Writer
Williamsville, NY 
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Posted 1 month ago
Job Description
FIND YOUR FUTURE

We're excited about the potential people bring to our organization. You can grow your career here while enjoying first-class perks, benefits and commitment to diversity and inclusion.

Overview

The Content Writer is responsible for creating effective, strategic, and persuasive messages and marketing communication solutions across all media. Duties to include writing marketing communications from concept to completion, that maintains the Pharmacy Benefit Dimensions brand, meets the company's needs, and stays within budget and timeframe. Checks concepts to ensure they meet strategic goals and objectives. Writes body copy and headlines for concepts, new projects, and pre-existing jobs. Proofreads creative materials created by other team members before being submitted to stakeholder or sent out to vendor. The individual supports all departments and is responsible for concepting, writing, and proofreading layouts, revisions, printer proofs, presentations, web materials, internal communications as well as existing copy. The Content Writer adds value and relevance to projects, helps PBD associates in developing clear, impactful messages. Partners with Sr. Leadership and other internal team members to develop effective communication strategies. The Content Writer works with the marketing and communications team members and is responsible for presenting concepts, to be reviewed by Leadership before proceeding to the next steps.

Qualifications
  • Associates degree required; Bachelor's degree preferred. An additional two (2) years of experience will be considered in lieu of degree.
  • Two (2) years of marketing experience specializing in copywriting and/or content writing and creative problem-solving required.
  • Must be fluent in all Microsoft Office software programs.
  • Experience in writing social media required.
  • Proven ability to work well independently and with other team members to develop fresh, breakthrough ideas and concepts. Proven concepting and writing skills.
  • Project development/management skills, with the ability to take projects from concept to completion.
  • Understand the importance of consistency in brand and voice and establishing and adhering to standards.
  • Excellent organizational skills with demonstrated ability to manage multiple projects/deadlines. Ability to work with self-motivation to meet deadlines or communicate deadline deviations on a daily basis.
  • Ability to accept constructive comments regarding concepts and copy.
  • Must be detail oriented.
  • Command of the English language, including expert understanding of at least one major style guide (AP Style preferred).
  • Must possess strong communication/presentation skills.
  • Proven examples of displaying the PBD values: Trusted Advisor, Innovative, Excellence, Guardianship, Dedication and Caring.

Essential Accountabilities

Writing

Develop strategic, creative, and targeted solutions to relay an idea or marketing initiative. Concept, write, proofread, and edit copy for collateral, including, but not limited to marketing materials, brochures, web copy, social media, direct mail, and directories. Produce copy according to standards and/or designs as authorized while adhering to brand standards as required. Develop and produce copy in a thorough and accurate manner. Adhere to schedules, timeframes, procedures, and budgets. Add value and relevance to projects. Help all teams in developing clear, impactful messages. Partner with Sr. Leadership and internal stakeholders to develop effective communication strategies.

Proofreading and Editing

Internal layouts, web content, internal marketing communications, presentations, prepress proofs, and all collateral/marketing materials produced by Pharmacy Benefit Dimensions. Follow and enforce established proofing/sign-off procedures. Strong editing and proofreading skills (of your own work, and others), along with knowledge of proper punctuation, spelling, and grammar-exceptional attention to detail. Enforce adherence to brand in style and voice.

Comprehension

Maintain knowledge and understanding of the company's evolving product offerings, programs, and marketing strategies. Create informed, accurate copy in relation to company products and services. Monitor and be aware of health care market trends and competitive marketing strategies.

As an Equal Opportunity / Affirmative Action Employer, Independent Health and its affiliates will not discriminate in its employment practices due to an applicant's race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender identity or expression, transgender status, age, national origin, marital status, citizenship, physical and mental disability, criminal record, genetic information, predisposition or carrier status, status with respect to receiving public assistance, domestic violence victim status, a disabled, special, recently separated, active duty wartime, campaign badge, Armed Forces service medal veteran, or any other characteristics protected under applicable law. for additional EEO/AAP or Reasonable Accommodation information.

Current Associates must apply internally via their Career Worklet.


As an Equal Opportunity / Affirmative Action Employer, Independent Health and its affiliates will not discriminate in its employment practices due to an applicant’s race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender identity or expression, transgender status, age, national origin, marital status, citizenship, physical and mental disability, criminal record, genetic information, predisposition or carrier status, status with respect to receiving public assistance, domestic violence victim status, a disabled, special, recently separated, active duty wartime, campaign badge, Armed Forces service medal veteran, or any other characteristics protected under applicable law. Click here: https://www.independenthealth.com/AboutIndependentHealth/Careers/AdditionalEEO-AAPInformation for additional EEO/AAP or Reasonable Accommodation information.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Associate Degree
Required Experience
2 years
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