Digital Campaign Manager (Hybrid)
Fort Mill, SC 
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Posted 8 days ago
Job Description

Join Our Team!

Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.

We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.

As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities!

JOB DESCRIPTION SUMMARY

Digital Campaign Manager

The Digital Campaign Manager is responsible for overseeing the development, execution, and optimization of the organization's integrated digital marketing campaigns. Works collaboratively with the Products & Solutions marketing team to identify the optimal marketing mix and will lead the development, execution, and measurement of campaigns and programs designed to attract and nurture leads throughout the lifecycle.

Are you seeking an entrepreneurial, empowering workplace that allows you to:

* Develop a career track
* Leverage your current skills in a challenging role
* Work with an incredible team of people

Position Responsibilities:

  • Ensures program and campaign objectives are aligned to overall business and marketing team goals
  • Designs, implements, and documents campaign processes across the enterprise
  • Brings cross-functional teams together to develop campaigns that attract, convert, and nurture leads
  • Collaborates with sales and marketing teams to understand customer requirements, as well as provide support, communication, and training as part of campaign launch protocol
  • Strategizes marketing mix across paid, earned, and owned channels, including email, display/retargeting, paid search, social and new media
  • Collaborates with marketing managers and specialists to coordinate messaging and content in campaigns
  • Ensures that the right voice and high-quality content are maintained in all messaging channels
  • Forecasts campaign results and track return on investment across channels
  • Designs appropriate reports/scorecards for meaningful campaign metrics (results that matter to campaign owners and senior leaders)
  • Owns day-to-day coordination of campaign operations, including planning, asset gathering, building, QA, approvals, and scheduling
  • Works with constituents to implement campaigns and obtain necessary approvals from stakeholders including legal, when applicable
  • Drives and implements continuous improvement and optimization programs for operational processes, driving a conversion rate optimization focus across all campaigns
  • Acts as the go to resource for questions on program and campaign priorities, responsibilities, resources, and timing by managing the enterprise campaign calendar
  • Works with marketing and sales analytics to measure campaign performance and with business leaders to course-correct as campaign execution unfolds
  • Coordinates with marketing managers and specialists for campaign budget allocation and ongoing business reviews of campaign results

Requirements:

Education & Experience:

  • Bachelor's degree in marketing or related field or equivalent work experience
  • A minimum of 5 years of marketing experience, including 3 years of demand generation campaign experience and/or marketing program management experience
  • Strong understanding of marketing execution channels: email, microsites, organic and paid search, syndicated content, webinars, direct mail, display/retargeting and in-person engagements
  • Understanding of CRM data structures and reporting functionality
  • Customer and market-driven orientation
  • Firm understanding of content marketing in demand generation
  • Ability to dive deep into program and campaign performance metrics and provide actionable recommendations for optimization
  • Demonstrated project management skills and experience
  • Ability to manage multiple competing projects at various levels of scale
  • Understanding of internet technologies and coding (such as HTML, JavaScript)
  • High attention to detail and accuracy despite consistent deadline pressure
  • Strong problem-solving skills
  • Ability to apply creative thinking and sound reasoning
  • Excellent written and verbal communication skills
  • Collaborative, upbeat work ethic where you can take ownership and have fun
  • Campaign budget planning and operation experience strongly preferred
  • Product or service marketing experience a plus
  • Proficiency in marketing automation systems. Market to experience preferred
  • Master degree or MBA preferred

Education or experience that prepares you for success:

  • Bachelor's degree in marketing or related field or equivalent experience
  • Min 5 years of marketing experience, with 3 years of demand generation campaign experience and/or marketing program management experience
  • Campaign budget planning and operation experience strongly preferred
  • Master degree or MBA preferred

Knowledge/Skills/Abilities you may rely on:

  • Marketing execution channels: email, microsites, organic and paid search, syndicated content, webinars, direct mail, display/retargeting and in-person engagements
  • CRM data structures and reporting functionality
  • Content marketing in demand generation
  • Project management skills and experience
  • Internet technologies and coding (such as HTML, JavaScript)
  • Product or service marketing experience
  • Marketing automation systems. Marketo experience preferred

The physical demands of this role require bending, squatting, crouching, reaching, lifting 25 pounds or more, and working indoors/outdoors when required by the job. The above description is not a complete listing of all miscellaneous, incidental or similar duties which may be required from day to day. Reasonable accommodations may be made to comply with applicable laws. Sunbelt Rentals is an Equal Opportunity Employer - Minority/Female/Disabled/Veteran and any other protected class.

Related experience may include: Channel Supervisor; Director of Audience Generation, Search, & Analytics; Director of Online Marketing Strategy & Performance; Director of Search Engine Optimization (Director of SEO); Director, Search Marketing Strategies; Ecommerce Marketing Manager; Internet Marketing Consultant; Internet Marketing Specialist; Senior Search Engine Optimization Associate (Senior SEO Associate); Senior Search Engine Optimization Specialist (Senior SEO Specialist), Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager

Gear up for an exciting career!

If a current Sunbelt Rentals employee has referred you for an employment opportunity please notify them that you are applying for this position. In order for the employee to get a referral bonus they need to contact their regional recruiter.

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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