Lead Marketer
Los Angeles, CA 
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Posted 1 month ago
Job Description
Description

Brown and Caldwell has an opportunity for a full-time Lead Marketer in our growth-orientedengineering, environmental consulting, and construction firm.

Our purpose is to make a difference by positively impacting our people, our clients, the communities we serve, and the environment. We achieve this by attracting and retaining the best talent, keeping our workforce healthy and engaged, and creating highly collaborative environments for our employees. Join us, and you will find a home where you can do your best work, reach new levels of expertise, and make a positive impact on our environment and our world alongside 1,800 employee-owners nationwide. We'll provide you with a fast-paced and challenging work environment, and you'll have fun along the way.

As the LA Lead Marketer, you will play a key role in supporting Brown and Caldwell's LA Growth Initiative-advancing client relationships and pursuits and contributing to strategy development to grow and achieve sales goals in the LA market. You will serve as the main point of contact for marketing activities in the LA office, partnering with the LA Growth Strategist to implement successful marketing processes and win new work. You will also support the Regional Marketing Director with marketing efforts across Southern California as needed.

The position is ideal for candidates with a passion for strategic business development, creative thinking, and pursuit development. We are looking for candidates who are self-driven, efficient with deadlines, and able to work effectively with diverse teams of engineers, marketers, and design staff to create persuasive and standout deliverables. The role will include tracking opportunities; creatingcompelling proposals, presentations, and marketing materials; and maintainingsystems and tools to promote overall efficiency and effectiveness.

Primary responsibilities include:

Strategic Client Development. Support BC's strategic planning efforts to advance key target clients and secure new business. Specific responsibilities include:

  • Support client service teams (CST) in the LA area, specifically, Metropolitan Water District of Southern California, LA Sanitation, LA Bureau of Engineering, and LA Department of Water and Power, and LA County Public Works. Additional CSTs to be added under the direction of the BU Sales Leader and Growth Strategist.
  • Facilitate and participate in client account analysis discussions, strategic client planning, and other growth initiatives.
  • Support the Los Angeles team with the LA Growth Strategy Business Plan to increase market share in the LA market. This includes having a strong partnership with the LA Growth Strategist and Strategy Team.
  • Research broader issues impacting our clients, market and area trends relating to our business, and competitors interfacing with core clients.
  • Support external civic engagement activities including conferences or other organization support, community events, and other communication-driven initiatives.
  • Write/edit staff resumes and project descriptions.
  • Participate in client meetings, brown bags, or other client facing activities, as needed.
  • Create brochures and brown bag materials, and coordinate with Corporate Communications to help implement a public relations campaign for the LA market.

Plan to Win (PTW). Lead the sales and marketing process to prioritize and position for multiple concurrent pursuits. Responsibilities include:

  • Lead key strategic LA opportunities. Guide and drive PTW activities to ensure positioning through proposal, interview, and debrief using the PTW approach.
    (Note: PTW training will be provided to Lead Marketer within first several weeks of onboarding)
  • Provide support to CST, Sales Leaders, and other team members as identified with the PTW process on a one-on-one basis by partnering on pursuits.
  • Provide input on Go/No Go decisions.
  • Manage and assist with strategy development, writing, formatting, editing, and review to ensure compelling messages and quality production.

Sales Planning and Reporting. Assess key metrics at office level, reporting trends and results against goals, as well as supporting business planning efforts.

Training. Assess staff sales and marketing expertise and develop and implement needed educational sessions on sales and marketing related topics.

Maintenance of Marketing Information. Create, update, and maintain all regularly used proposal information. Use systems and tools to share debrief information and best products. Support the development of best practices, tools, and marketing systems. Support updating sales and marketing information in WorkSmart including driving data integrity, specifically but not limited to opportunities stemming from the LA office.

Desired Skills & Experience:

  • Bachelor's degree (Communications, English, Journalism, or Marketing preferred) with 5-7 years of experience in a related role.
  • Experience in engineering, environmental, architectural, and/or construction field is required.
  • Excellent interpersonal and communications skills with emphasis on superior persuasive writing and presentation ability. Experience coaching others in interviews/presentations required.
  • Ability to multi-task, prioritize, and work independently as well as in team environments, often under tight deadline situations.
  • Ability to identify key issues and patterns from partial/conflicting data.
  • Proficient use of Microsoft Outlook, Word, PowerPoint, and Excel.
  • Experience with InDesign highly preferred.

Work-life harmony

At Brown and Caldwell, we offer a hybrid, equitable work model with flexibility-empowering you with the trust, space, and collaborative technology to do your very best work.

As LA Lead Marketer, you have the flexibility of choosing any 2+ days per week to work in the LA office for relationship building and effective team meetings/collaboration, contributing remotely via Microsoft Teams for the remaining days.

A workplace for everyone

We create a stronger community when we value and respect the attributes that make each of us unique. We believe the more diverse a team is, the better they perform, driving greater innovation and engagement. Brown and Caldwell refers to this community of diversity and inclusion as Balance and Belonging. We commit to initiate change and cultivate a culture where belonging is a shared experience, not an initiative. We create a culture and space for employees to be their authentic selves-recognizing this is an ongoing journey. And finally, we celebrate our employees: their passion, their heart, and their voice to celebrate change.

Benefits

We provide a comprehensive benefits package that promotes employee health, performance, and success which includes medical, dental, vision, short and long-term disability, life insurance, an employee assistance program, paid time off and parental leave, paid holidays, 401(k) retirement savings plan with employer match, performance-based bonus eligibility, employee referral bonuses, tuition reimbursement, pet insurance and long-term care insurance. Click to see our full list of benefits.

About Brown and Caldwell

Headquartered in Walnut Creek, California, Brown and Caldwell is a full-service environmental engineering and construction firm with 52 offices and 1,800 professionals across North America and the Pacific. For 75 years, we have created leading-edge environmental solutions for municipalities, private industry, and government agencies. We strive to be the company of choice-to our clients, who benefit from our passion for delivering exceptional quality, and to our employees, present and future, who share our commitment to client service, collaboration, and innovation. Join us, and you will find a home where you can do your best work, reach new levels of expertise, and enjoy exceptional development opportunities. For more information, visit

This position is subject to a pre-employment background check and a pre-employment drug test.

Notice to Third Party Agencies: Brown and Caldwell does not accept unsolicited resumes from recruiters or employment agencies. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement and approved engagement request with Brown and Caldwell, Brown and Caldwell reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Brown and Caldwell is proud to be an EEO/AAP Employer. Minorities/Women/Disabled and Protected Veterans are encouraged to apply. Brown and Caldwell ensures nondiscrimination in all programs and activities in accordance with Title VI of the Civil Rights Act of 1964.



Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Brown and Caldwell is proud to be an EEO/AAP Employer-Minorities/Women/Disabled/Protected Veterans are encouraged to apply.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5 to 7 years
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