Strategic Marketing Manager
Salem, NH 
Posted 12 days ago
Job Description

Are you inspired by challenging the status quo? Do you thrive in collaborative environments that drive results? If so, Gates could be for you.

Gates is a leading manufacturer of application-specific fluid power and power transmission solutions. We push the boundaries of material science to engineer solutions that continually exceed customer expectations.

Let's simplify it, think belts and hoses. Found in motorcycles, conveyor belts, cars, tractors, blenders, vacuum cleaners, bicycles, & 3D printers just to name a few. Because why not do it all?


As an innovation leader, we look for ambitious, forward-thinking, open-minded, and well-rounded individuals to join our global team. Located in our downtown Salem office, we are seeking a Strategic Marketing Manager to join our Gates TPU team. As Gates looks into the future, we have identified this as a crucial role that will drive the next phase of our company's growth.

  • You will work within Gates TPU (Thermoplastic Polyurethane) belting business unit, which produces industrial timing belts for positioning and conveyance applications.
  • You will report directly to the General Manager for Gates TPU with responsibility for all Gates TPU-related marketing efforts globally.
  • In this role, you will work closely with all commercial leaders in the Gates TPU business unit, especially the Gates TPU Global Product Line Manager, to coordinate product line efforts in North America as well as the Gates TPU Regional Sales Managers to coordinate marketing efforts in their respective regions (North America and Europe).

Key responsibilities:

  • Develop and execute global marketing strategy for Gates TPU and support strategic planning and tactical management to achieve TPU financial and operating objectives
  • Lead all Gates TPU-related marketing activities globally, including leading all Gates TPU-driven marketing efforts and campaigns and coordinating activity and input for all TPU-related components of Gates PT-driven marketing, as well as leverage Gates global marketing resources
  • Drive the NPD process for the TPU product line in North America and support the Gates TPU Global Product Line Manager in the North American launch of all global TPU products to achieve desired sales results
  • Support the Gates TPU Global Product Line Manager in all marketing aspects of the new product launch process and commercialization
  • Conduct internal and external marketing activities and campaigns to build awareness of and support sales of all TPU products
  • Conduct market research and analysis to identify trends, gain insight, and inform strategic decision making and product line development efforts
  • Coordinate logistics for all trade shows, conferences, and marketing events
  • Maintain point of contact and lead generation research capability for Gates TPU
  • Review and update Gates TPU web presence through Gates IT team as needed to reflect new products, support marketing campaigns, and optimize website traffic
  • Liaise with Gates CRM managers to connect marketing campaigns with pipeline opportunities
  • Conduct voice of the customer (VOC) interviews and feed customer desires into internal organization through customer visits, industry association participation, and competitive research
  • Maintain current knowledge and expertise of industry trends and market needs to inform product engineering technologies, new product designs, competitor capabilities and practices, market conditions, and market channels
  • Continually analyze and interpret customer questions, requirements, or problems for growth opportunities


  • High-level interpersonal and leadership skills; must be able to influence across multiple levels within the company and locations; including establishing global partnerships.
  • Strategic mindset and strong business acumen
  • Change management leadership capability
  • Ability to adapt quickly to change and drive change


  • Bachelor's degree in Business, Marketing, or Engineering Management from an accredited institution required
  • Minimum of 8+ years of marketing, and/or sales management or business development experience
  • Strong written and verbal communication skills
  • 25% travel is allotted for this role
  • Excited to work in the office with great teammates
  • Must be legally authorized to work in the United States without company sponsorship


  • Full-Time
  • Salary: $125,000 - $145,000
  • Bonus Eligible
  • Medical, Dental, Vision insurance and other voluntary benefit options: benefits begin on the first day of the month immediately following your date of hire
  • Eligible for 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days. All vacation days are accrued
  • 401(k): 3% company contribution and additional 3% company match
  • Tuition Reimbursement
  • Learn more about the benefits we provide at


Founded in 1911 in Denver, Colorado, Gates is publicly traded on the NYSE. While we might operate in a vast amount of time zones we operate as 'One Gates' and have a common goal of pushing the boundaries of materials science. We invest in our people, bringing real-world experience that enables us to solve our customers' diverse challenges of today and anticipate those of tomorrow.

While we expect the best, we also want to give you the best. That's why at Gates we provide an environment where people can succeed from our policy of 'Dress for your Day' (yes - that means you can wear jeans), health club reimbursement, to your ownership of your work/life balance and more. Visit to learn more.


At Gates, we believe that we are better together. Proximity has been important to our success over the years as there are critical items that are simply better when done together. One of those critical items is efficient collaboration. We cannot underestimate the power of informal conversations and connecting face-to-face with our coworkers.

While performing the duties of this job, the employee is frequently required to sit; use hands and fingers to work with objects, tools, or controls; and use office equipment including computers, telephones, and/or copiers/scanners. The employee must frequently lift and/or move up to 10 pounds.

Gates is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of race, sex, color, religion, age, disability, pregnancy, citizenship, sexual orientation, gender identity, national origin, protected veteran status, genetic information, marital status, or any other consideration defined by law.

Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. All offers of employment for this position will be contingent upon the successful applicant providing proof of vaccination prior to their start date.

For individuals assigned and/or hired to work in Colorado, Gates is required by law to include a reasonable estimate of the compensation for this role. This compensation range is specific to the State of Colorado and takes into account various factors that are considered in making compensation decisions, including but not limited to candidate's relevant experience, qualifications, skills, competencies, and proficiency for the role.



Gates Corporation is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees.  Employment decisions are based upon job-related reasons regardless of gender, race, color, religion, age, disability, pregnancy, citizenship, sexual orientation, national origin, veteran status or any other protected class defined by state or local law.


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
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