Digital Marketing Specialist
Brooklyn, OH 
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Posted 13 days ago
Job Description
Description

Founded in 1934, Medical Mutual is the oldest and one of the largest health insurance companies based in Ohio. We provide peace of mind to more than 1.6 million Ohioans through our high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement and individual plans.

Medical Mutual' s status as a mutual company means we are owned by our policyholders, not stockholders, so we don't answer to Wall Street analysts or pay dividends to investors. Instead, we focus on developing products and services that allow us to better serve our customers and the communities around us and help our members achieve their best possible health and quality of life.

Executes day-to-day functions related to online marketing and branding for the Company. Develops and provides content that will motivate users to regularly access the Company's website(s) and other digital properties and utilize the Company as a major source for healthcare and health insurance information and decision making.

Responsibilities

*Maintains current knowledge of email/sms & web analytics platforms; participates in and develops initiatives to fully utilize the functionality of the platform(s) to improve the visitor experience. Manages assigned platform capabilities such as email/sms sending and marketing automation

*Coordinating with IT teams and stakeholders to ensure projects are completed on time

*Develops one-time messages, triggered, and drip email campaigns.

*Works with online tools including website analytics and email marketing system; provides insightful analytics and learnings from all email and cross-channel campaigns to enhance future campaigns.

*Manage sending of and approvals for periodic communications to important constituencies (e.g., brokers, sales team)

*Ensures email/sms content is relevant, correct, and informative; ensures content is properly optimized for all email clients and mobile devices

*Creates, maintains, and analyzes web analytics reports to improve campaign and website performance

*Executes strategy for the Company's online initiatives

*Compiles and reports on data related to online marketing campaigns

*Keeps current on trends in online media

*Performs other duties as assigned

Qualifications

Qualifications

Digital Marketing Specialist I

Education and Experience:

.*Bachelor's Degree in Marketing, Business Administration, or related discipline.

*0-1 years' experience in digital marketing which includes exposure to web content and social media management.

Professional Certification(s):

*NA

Required Technical Skills and Knowledge:

*Knowledge of online production management, HTML, email coding standards and web graphics types and standards.

*Intermediate proficiency with website analytics tools and email/SMS marketing platforms.

Preferred Technical Skills and Knowledge:

*Knowledge of the email industry including CAN-SPAM and other applicable laws and industry best practices.

*Demonstrated ability developing complex marketing campaigns on an email or cross-channel campaign management platform

PHYSICAL DEMANDS/WORK ENVIRONMENT:

*Performs work in an office setting with moderate levels of noise, sitting for long periods of time, using computers and phones, and with exposure to fluorescent lighting.

Digital Marketing Specialist II

Education and Experience:

*Bachelor's Degree in Marketing, Business Administration or related discipline

*3 years of experience as a Digital Marketing Specialist or equivalent experience in digital marketing, which includes web content management

Professional Certification(s):

*NA

Technical Skills and Knowledge:

*Knowledge of online production management, web page design, HTML and web graphics types and standards

*Intermediate proficiency with content management systems (CMS), website analytic tools, email marketing platforms and website monitoring programs

*Ability to manage web content and segment content for consumption by intended group

PHYSICAL DEMANDS/WORK ENVIRONMENT:

*Performs work in an office setting with moderate levels of noise, sitting for long periods of time, using computers and phones, and with exposure to fluorescent lighting.

Sr. Digital Marketing Specialist

Education and Experience:

*Bachelor's degree in computer science, Corporate Media, Interactive Media or similar preferred

*Eight (8) years of user-centered design experience

* years relevant experience in email, digital and/or cross-channel marketing which includes developing, building and executing a strong portfolio of successful email marketing campaigns

*Experience with web analytics tools (ie, Google Analytics, WebTrends) and integration with email and CCCM platform.

*Four (4) years research, design and analysis experience

*Experience with web, mobile and other interactive marketing campaigns

Professional Certification(s):

*Certified Usability Analyst

*Certified Web Developer

Technical Skills and Knowledge:

*Familiarity with email marketing, search engine marketing, social media, pay-per-click campaign management

*Strong knowledge of the email industry including CAN-SPAM and other applicable laws and industry best practices.

*Demonstrated ability developing complex marketing campaigns on an email or cross-channel campaign management platform

*Strong project management skills

*Solid understanding of Customer Relationship Management platforms

*Proficiency in marketing analytics

*Familiar with agile development methodologies

*Knowledge of email and online marketing, traditional marketing, segment and business strategies and data management.

PHYSICAL DEMANDS/WORK ENVIRONMENT:

*Performs work in an office setting with moderate levels of noise, sitting for long periods of time, using computers and phones, and with exposure to fluorescent lighting.

Digital Marketing Manager

Education and Experience:

*Bachelor's Degree in Business Administration, Marketing or related field. MBA preferred.

*8 years marketing experience with emphasis on development of marketing strategies and multi-channel marketing management, including acquisition, retention and cross-selling, preferably in the insurance or financial services industry.

*Experience with online and offline channels, including emerging market channels.

Professional Certification(s):

*NA

Technical Skills and Knowledge:

*In depth understanding of target audiences, product, marketing channels, and marketplace dynamics.

*Demonstrated ability to effectively develop, manage and execute strategic marketing plans and budgets

*Strong financial planning skills for profitable revenue production

PHYSICAL DEMANDS/WORK ENVIRONMENT:

*Performs work in an office setting with moderate levels of noise, sitting for long periods of time, using computers and phones, and with exposure to fluorescent lighting.

Medical Mutual is looking to grow our team! We truly value and respect the talents and abilities of all of our employees. That's why we offer an exceptional package that includes:

A Great Place to Work:

  • Top Workplace in Northeast Ohio. Year after year we've received this recognition!
  • On-site wellness center at most locations. Enjoy personal trainers, towel service, locker room, weight room, elliptical machines, and a variety of classes!
  • On-site cafeteria serving hot breakfast and lunch, at most locations. Choices ranging from salad bar, made to order, hot and cold sandwiches, or a variety of entrees cooked fresh daily. Convenience store at most locations
  • Employee discount program. Discounts at many places in and around town, just for being a Medical Mutual team member
  • Business Casual attire

Excellent Benefits and Compensation:

  • Competitive compensation plans
  • Employee bonus program
  • 401(k) with company match and an additional company contribution
  • Excellent medical, dental, vision, and disability insurance

An Investment in You:

  • Career development programs and classes
  • Mentoring and coaching to help you advance
  • Education reimbursement up to $5K per year

About Medical Mutual:

We strive to create peace of mind. Our customers can trust us to do things right and to help them get value from their health plan. We're the largest health insurer in Ohio and for over 85 years, we've been serving our members and the Ohio communities where they live and work. Medical Mutual is a Top Place to Work in Northeast Ohio with exceptional career opportunities that offer challenge, growth and a great work/life balance. We want talented, innovative, and driven people to help us continue to be the best health insurance choice of Ohioans and help make Ohio the best it can be! Our headquarter building is located in the heart of downtown Cleveland and we have multiple offices throughout the state. Join us at one near you!

At Medical Mutual and its family of companies we celebrate differences and are mutually invested in our employees and our community. We are proud to be an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, or disability status.

We maintain a drug-free workplace and perform pre-employment substance abuse and nicotine testing. Medical Mutual and its family of companies are considered a federal contractor. The federal government is requiring that all employees of its contractors be fully vaccinated. To be in compliance with this federal requirement, Medical Mutual requires COVID-19 vaccinations, or qualifying exemption documentation, for all employees. Proof of vaccination status is required at time of hire.

Primary Location: US-OH-Brooklyn
Job: 7 - General Staff
Organization: Marketing & Communications
Schedule: Regular
Shift: Standard
Employee Status: Individual Contributor
Job Type: Full-time
Job Level: Day Job
Travel: No
Job Posting: Jun 20, 2022, 3:47:32 PM

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
0 to 1 year
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