Associate Manager, Media
Chicago, IL 
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Posted 12 days ago
Job Description
COMPANY OVERVIEW

Recently named one of Entrepreneur magazine's Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods ("CPG") approach to cannabis, Cresco's house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy's, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco's national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry's first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry.

MISSION STATEMENT

At Cresco, we aim to lead the nation's cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

As the Associate Media Marketing Manager, you support the strategic development and execution of key acquisition and retention initiatives, across Brand and Retail. You will be laser-focused on online and offline performance channels, always looking for more effective and efficient ways to achieve business results. A natural collaborator, you partner with internal teams and external partners to ensure alignment with and achievement of goals. A strong project manager, you oversee programs from inception through execution and reporting, ensuring successful delivery against goals.

CORE JOB DUTIES

  • Create and execute traditional and digital marketing campaigns to drive awareness for Brand and for Sunnyside*, our national retail brand
  • Develop and execute direct-to-consumer marketing campaigns to drive trial and repeat. Channels may include programmatic media, email lead generation, affiliate or other growth levers
  • Work with agencies and in-house team to establish channel forecasts and budget recommendations
  • Compile, review and communicate monthly/quarterly qualitative and quantitative reports on media performance, with a focus on LTV and CAC
  • Ensure campaigns are set for launch. Work to gain efficiencies and scalability within processes and protocols as it pertains to media execution
  • Evaluate media partnership opportunities for Brand and for Sunnyside*. Keep informed of cannabis industry activities as well as new media approaches, resources, opportunities and best practices
  • Work with brand and creative teams to ensure creative asset delivery. Lead creative process when media is focal point of creative execution
  • Responsible for tracking and updating budget and spend changes. This also includes flowchart updates and invoice management
  • Collaborate with the social media team to manage social media influencer relationships including coordination of campaigns, and reporting on performance

REQUIRED EXPERIENCE, EDUCATION AND SKILLS

  • Bachelor's degree in Marketing, Communications or related field
  • 3-5 years of experience in media planning
  • Retail + CPG experience preferred, direct-to-consumer experience is a plus
  • Experience planning traditional paid media channels (print, out-of-home, direct mail)
  • Experience planning digital media including a deep knowledge of the programmatic landscape
  • Knowledge of digital marketing tools (e.g. Ad Servers, Google Analytics, Ad Words, etc.)
  • Strong knowledge of social media platforms (e.g. Facebook, Twitter, Instagram, LinkedIn)
  • Strategic search / SEM knowledge/experience is preferred
  • Strong numerical and analytical skill set with ability to interpret quantitative data
  • Strong communication skills (exceptional listening skills, persuasive and professional communicator) is required
  • Ability to manage several concurrent activities and thrive in a fast-paced, entrepreneurial environment. Track record of building processes from the ground up
  • Genuine interest in and passion for the cannabis industry is required

COVID-19 REQUIREMENTS

Cresco Labs requires that all corporate employees be fully vaccinated against the COVID-19 virus on or before September 30, 2021. If you are offered and accept a position, you will be required to prove your vaccination status prior to when your employment begins. If you require a medical or religious accommodation with regard to vaccination, please let us know once you receive an offer of employment (if applicable).

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.

ADDITIONAL REQUIREMENTS

  • Must be 21 years of age or older to apply
  • Must comply with all legal or company regulations for working in the industry

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full or Part Time
Required Education
Bachelor's Degree
Required Experience
3 to 5 years
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