SEO/SEM Specialist
Aurora, CO 
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Posted 14 days ago
Job Description
Job ID
70505
Location
Aurora, Colorado
Full/Part Time
Full-Time
Regular/Temporary
Regular
Why Work at Children's....

Here, it's different. Come join us.

Here, the nation's brightest nurses, physicians, scientists, researchers, therapists and care providers are creating the future of child health. With an optimist's outlook, a trailblazing spirit and a celebrated history, we're making new strides every day.

We've been Magnet-designated four times by the American Nurses Credentialing Center and are consistently recognized among the nation's top 10 pediatric hospitals by U.S. News & World Report.

As a national leader in pediatric care, we serve children and families from all over the nation. Our System of Care includes four pediatric hospitals, 12 specialty care centers, 400+ outreach clinics and 7,000 healthcare professionals representing the full spectrum of pediatric care specialties.

We need your expertise.

A career at Children's Colorado will challenge you, inspire you, and motivate you to make a difference in the life of a child. Here, it's different. Do you have what it takes?

Additional Information

Department: Web_Social Media Marketing
Hours per week: 40, eligible for benefits
Shift: M-F, 9-5

Job Overview

The SEO/SEM specialist will work closely with the Director and multiple teams across the Marcom departments to implement and optimize our search strategy across both organic and paid search engine rankings.

The SEO/SEM Specialist is responsible for managing all SEO activities such as keyword strategy, content strategy and link building to increase organic search rankings and drive search traffic from Google, Bing, Yahoo, and other search engines. Must have the ability to create and oversee paid ads while continually optimizing for performance.

Responsibilities

POPULATION SPECIFIC CARE

  • No direct patient care.

ESSENTIAL FUNCTIONS

An employee in this position may be called upon to do any or all of the following essential functions. These examples do not include all of the functions which the employee may be expected to perform.

  • Optimize copy and landing pages for SEO.
  • Perform ongoing keyword research including the discovery and expansion of keyword opportunities.
  • Conduct research and implement content strategies for ongoing SEO success.
  • Recommend changes to the website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Execute tests, collect and analyze data and track metrics on an ongoing basis using Google Analytics as the foundation.
  • Work with some or all A/B split testing, heat maps, filters, funnels, etc.
  • Ad creation and management.
  • Use retargeting platforms such as Google Ads to manage ad performance.
  • Use SEO Management software, such as SEMRush, to gather intel and make recommendations for increased performance.

Other Information

COMPETENCIES

  • BUILDING CUSTOMER LOYALTY - Meeting and exceeding internal or external customer expectations while cultivating relationships that secure commitment and trust.
  • BUILDING PARTNERSHIPS - Developing and leveraging relationships within and across work groups to achieve results.
  • COMMUNICATION - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others.
  • CONTINUOUS LEARNING - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
  • DIVERSITY & INCLUSIVITY - Is sensitive to cultural diversity, race, gender, and other individual differences in the workforce; recognizes the value of diverse perspectives and experiences and fosters a work environment reflective of the community at large.
  • DECISION MAKING - Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences.
  • EMOTIONAL INTELLIGENCE - Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others' emotions and behavior; leveraging insights to effectively manage own responses so that one's behavior matches one's values and delivers intended results.
  • INNOVATION - Creating novel solutions with measurable value for existing and potential customers (internal or external); experimenting with new ways to solve work problems and seize opportunities that result in unique and differentiated solutions.
  • MANAGING RELATIONSHIPS - Meeting the personal needs of individuals to build trust, encourage two-way communication, and strengthen relationships
  • PLANNING AND ORGANIZATION - Establishing an action plan for self and others to complete work efficiently and on time by setting priorities, establishing timelines, and leveraging resources.
  • QUALITY ORIENTATION - Accomplishing tasks by considering all areas involved, no matter how detailed; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time.
  • RESOLVING CONFLICT - Helping others deal effectively with an antagonistic situation to minimize damage to the relationships and promote shared goals; using appropriate interpersonal methods to reduce tension or conflict between two or more people and facilitate agreement.
  • STRESS TOLERANCE - Maintaining stable performance under pressure or opposition (e.g., experiencing time pressure, conflict, or job ambiguity); handling stress in a manner that is acceptable to others and to the organization.
  • Possesses an eagerness to learn new skills and techniques and applying them to a diverse range of design and interactive projects.
  • Proficiency with relevant technology and software applications.
  • Possesses exceptional work examples that showcase solid conceptual skills and execution.

SCOPE AND LEVEL

  • Guidelines: Guidelines are generally numerous, well established, and directly applicable to the work assignment. Work assignment and desired results are explained by general oral or written instructions.
  • Complexity: Duties assigned are generally repetitive and restricted in scope but may be of substantial intricacy. Employee primarily applies standardized practices.
  • Decision Making: Decisions or recommendations on non-standardized situations are limited to relating organizational policies to specific cases. Brings non routine issues to supervisor. Problems that are not covered by guidelines or are without precedent are taken up with the supervisor.
  • Communications: Contacts with the public or employees where explanatory or interpretive information is exchanged, gathered, or presented and some degree of discretion and judgment are required within the parameters of the job function.
  • Supervision Received: Under normal supervision, within a standardized work situation, the employee performs duties common to the line of work without close supervision or detailed instruction. Work product is subject to continual review.
Qualifications
  • EDUCATION - Bachelor's degree in Marketing, Business, Journalism or a related field.
  • EXPERIENCE - Three years of freelance/contractor/agency experience.
    • Strongly Preferred Skills and Experience:
      • 4 years or more of paid SEO/SEM and social media work.
      • Strong level of proficiency in creating SEO strategy and delivering social media campaigns.
      • Proven SEM experience managing PPC campaigns and adhering to budgets across Google, Yahoo, and Bing.
      • Working knowledge of relevant HTML and CSS.
      • Excellent grammar and communication skills.
      • High attention to detail.
      • Solid understanding of performance marketing, conversion and online customer acquisition.
      • Strong organizational skills and able to handle multiple projects simultaneously and meet deadlines.
      • Experience with estimating level of effort to perform project and/or tasks.
      • Fluency in Microsoft Office Suite, the Google Suite, Google Tools, and familiarity with all popular browsers.
      • Must enjoy working in diverse subject matter.
      • Good critical thinking, analytical and problem-solving skills are necessary.
      • Ability to work well with others and exercise good judgement.
      • Google AdWords Certified a plus.
  • EQUIVALENCY - Professional experience, beyond requirements, in a related field may substitute for a Bachelor degree requirement on a year for year basis.
Physical Requirements

Ability to Perform Essential Functions of the Job

  • Audio-Visual: Hearing: Good
  • Audio-Visual: Near Vision: Good
  • General Activity: Sit: 2-4 hrs. per day
  • Motion: Bend: Up to 1/3 of time
  • Use of Hands/Feet: Both Feet - Precise Motor Function (Or Fine Manipulation)
  • Weight Lifted/Force Exerted: Up to 10 pounds: 1/3 or more of time

Work Environment

  • Mental and Emotional Requirements: Independent discretion/decision making.
  • Mental and Emotional Requirements: Makes decisions under pressure.
  • Mental and Emotional Requirements: Manages stress appropriately.
  • Mental and Emotional Requirements: Works with others effectively.
Equal Employment Opportunity

It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation. Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information.


Salary Information

Annual Salary Range (Based on 40 hours worked per week): $57,085.51 to $85,628.26
Hourly Salary Range: $27.44 to $41.17

Benefits Information

As a Children's Hospital Colorado team member, you will receive a competitive pay and benefits package designed to take care of your needs that includes base pay, incentives, paid time off, medical/dental/vision insurance, company provided life and disability insurance, 403b employer match (retirement savings), and a robust wellness program.


 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full or Part Time
Required Education
Bachelor's Degree
Required Experience
3+ years
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