Marketing Manager / Marketing & Communications Manager
Highland Heights, KY 
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Posted 1 day ago
Job Description

About Prysmian Group

Prysmian Group is a world leader in the design, manufacture and sales of wire and cable products through its Prysmian, Draka and General Cable commercial brands, three of the most respected names in the industry. With almost 140 years of experience and sales of over $13.6 billion, the Group operates through a global network of 106 manufacturing facilities, 25 R&D centers and about 29,000 employees in more than 50 countries and is strongly positioned in high-tech markets and offers the widest range of products, services, technologies, and know-how.

Prysmian Group North America serves the most comprehensive range of markets including power transmission and distribution, telecommunications, construction and infrastructure, energy projects and specialty industries for countless applications in the United States and Canada. For the Energy industry, Prysmian Group designs and produces cables and solutions for the transmission and distribution of low, medium, high, and extra high voltage systems. For the Telecom industry, the Group is the world's largest provider of cutting-edge cables for voice, video, and data transmission, offering a comprehensive range of optical fiber and copper cables and connectivity systems.

Team Overview and Job Responsibilities

The Marketing Manager position, reporting to the Head of Marketing & Communications, is responsible for leading the development of the marketing strategy for our energy businesses, as well as maintaining awareness and supporting business development with an emphasis on demand generation and new product/market launches. The Marketing Manager supports the Power Distribution, Industrial Specialties and High Voltage Business Units and is responsible for directing, planning, and implementing marketing programs and overseeing the logistics of the marketing efforts with internal staff and external vendors. The Marketing Manager will be a subject matter expert on issues relating to brand(s), effective content, digital and events marketing based on KPI's, etc.

What You'll Do Related to the Energy Businesses

  • Develop and Execute Marketing Strategy
  • Drive Demand for Products and Services
  • Product Positioning and Competitive Differentiation
  • Market Segmentation and Targeting
  • Marketing Campaigns and Asset Development
  • Conference and Events Management
  • Marketing Automation and Analytics
  • Manage the Marketing Budget

Who are we looking for?

  • A track record of driving company growth in an international B2B product environment
  • Proactive and positive approach, high energy level and drive to get results.
  • Excellent communication skills, inter-personal skills, and a strong focus on details
  • Track record of building a marketing analytics infrastructure that guides superior decision making and investments.
  • Experience implementing and utilizing email marketing software and marketing analytics tools.
  • Experience with media buying and agency management.
  • Experience with Salesforce, marketing automation software, Data Asset Management System, Product Information Management System, or similar software is a plus.
  • At least 7-10 years of experience in marketing, business, or similar field, including online, digital, and social media marketing.
  • Bachelor's degree (MBA a plus)

Prysmian Group, as an Equal Opportunity Employer, aims to attract and recruit individuals with diverse backgrounds, skills, and abilities, who will enhance the quality of service and contribute to the Group's success. Prysmian Group is committed to the development of an organization that prioritizes talent, where people feel respected, appreciated, and free to fully express their human potential. Prysmian Group strongly believes that diversity drives meritocracy and brings significant value at all levels of the organization, increases the possibility of capturing market opportunities and maximizing value for our customers and shareholders. Prysmian Group bases its decisions on principles of equality, with evaluations based on the type of position and with a focus on best practices so individuals succeed based on their efforts and skills and their alignment with applicable job requirements.

Line Managers, Hiring Managers, HR Corporate and HR Local are responsible for ensuring that diversity and inclusion are respected during the recruiting process. Unconscious bias and stereotypes must not influence our selection processes. We look for the best candidates and for the real value they can bring into the organization. We value meritocracy. We value diversity. We turn off our bias. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state, or local laws. Prysmian Group will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business.

Your application data will be treated according to our Data Protection Policy. If you believe you require assistance to complete this form or to participate in an interview, please let us know.

Prysmian Group, as an Equal Opportunity Employer, aims to attract and recruit individuals with diverse backgrounds, skills and abilities, who will enhance the quality of service and contribute to the Group's success. Prysmian Group is committed to the development of an organization that prioritizes talent, where people feel respected, appreciated and free to fully express their human potential. Prysmian Group strongly believes that diversity drives meritocracy and brings significant value at all levels of the organization, increases the possibility of capturing market opportunities and maximizing value for our customers and shareholders. Prysmian Group bases its decisions on principles of equality, with evaluations based on the type of position and with a focus on best practices so individuals succeed based on their efforts and skills and their alignment with applicable job requirements.

Line Mangers, Hiring Managers, HR Corporate and HR Local are responsible for ensuring that diversity and inclusion are respected during the recruiting process. Unconscious bias and stereotypes must not influence our selection processes. We look for the best candidates and for the real value they can bring into the organization. We value meritocracy. We value diversity. We turn off our bias. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. Prysmian will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business.

Your application data will be treated according to our Data Protection Policy. If you believe you require assistance to complete this form or to participate in an interview, please let us know.


Prysmian Group is an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. Prysmian will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please let us know.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
7 to 10 years
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