Digital Marketing Analyst
Houston, TX 
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Job Description
Description

Job purpose

A Waukesha Pearce Industries Digital Marketing Analyst responsibility will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients. The ideal candidate should exemplify strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch Digital Marketing Analyst should also have excellent analytical skills, be detail-oriented, and work well within a team.

Duties and responsibilities

  • Collecting and analyzing customer, marketing, and web behavioral data
  • Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance
  • Developing and presenting learnings from your analyses, including actionable insights and recommendations
  • Developing digital campaign and web measurement strategies
  • Creating dashboards, data visualizations, and campaign and website performance reports
  • Monitoring and analyzing digital media and marketing trends
  • Communicating and presenting to colleagues, senior managers, and clients

Qualifications

  • High school diploma or GED required
  • Bachelor's degree in Marketing or a related field
  • Minimum 5 years' experience in digital tech and marketing
  • Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio

Knowledge, Skills, and Abilities

  • Must be proficient with Windows based environment (MS Word, Excel, Power Point, Access, Outlook)
  • Must have excellent speaking, writing and editing skills
  • Knowledge of digital marketing across social, display, and programmatic platforms
  • Strong analytical and strategic thinking skills
  • Strong communication and presentation skills
  • Ability to make data-driven decisions
  • Must have strong organizational skills
  • Must display good collaborating and interpersonal skills
  • SEO- digital marketing analysts must have a strong understanding of search engine optimization (SEO) and search engine marketing (SEM) in order to create attention-getting online campaigns
  • Social media marketing- social media is a strong marketing tool, and digital marketing analysts need to know how to use their social media skills to promote products and brands online
  • Mathematics- digital marketing analysts look at numbers daily to analyze the cost of campaigns compared to how many people are responding to those campaigns, which requires strong mathematic and finance skills
  • Communication skills- not only do digital marketing analysts speak with clients and deliver regular reports, they must also know how to write attention-grabbing ads, which requires excellent verbal and written communication skills
  • Time management- marketing campaigns are restricted to specific schedules, requiring digital marketing analysts to have good time management skills

Qualifications

Behaviors
Detail Oriented - Capable of carrying out a given task with all details necessary to get the task done well
Innovative - Consistently introduces new ideas and demonstrates original thinking
Functional Expert - Considered a thought leader on a subject

Motivations
Goal Completion - Inspired to perform well by the completion of tasks
Self-Starter - Inspired to perform without outside help
Work-Life Balance - Inspired to perform well by having ample time to pursue work and interests outside of work


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

WPI is an EEO/AA (equal opportunity/affirmative action) institution and does not discriminate on the basis of sex, age, race, color, religion, physical or mental disability, creed, national origin, veteran status, sexual orientation, genetic information, gender identity, or gender expression in the programs or activities which it operates.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
High School or Equivalent
Required Experience
5+ years
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