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Market Development Specialist Job Description
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Market Development Specialist
Job Summary
Responsible for developing a particular market segment for a company. Promotes products and services to potential and existing customers.
Primary Responsibilities
Assist with developing the market for client or company.
Focus on growing existing accounts and acquiring new clients.
Conduct meetings.
Make sales presentations.
Sell general or direct response print ads to a weekly or monthly publication.
Generate and describe creative, results-focused marketing concepts to a diverse client base.
Sell air time on television and radio programs.
Handle incoming inquiries to buy ad space.
Book sales appointments.
Walk door-to-door and solicit business.
Present sample ads to the client.
Assess client's promotional needs.
Evaluate demographics, prices, distribution channels, and marketing outlets.
Develop sales strategies in tandem with marketing department.
Meet with clients to ascertain marketing goals.
Create questionnaires and surveys.
Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.
Generate reports that analyze competition and customers.
Offer insights about product potentials.
Be familiar with advanced statistical analysis and research methodologies, along with common computer programs.
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