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Director of External Communications Job Description
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Director of External Communications
Job Summary
Responsible for the consumer-facing content that an organization puts out. Ensures brand message is consistent, timely, and relevant.
Primary Responsibilities
Manage external communications output.
Work with media outlets to publish timely company information, such as press releases, brochures, and other materials.
Ensure communication strategy is consistent and reflects the organization’s strategic vision.
Implement social media strategies.
Grow online supporter base and traffic.
Perform social media community management duties.
Build and sustain online communities.
Manage relationships with media outlets.
Produce and publish mass communications with email blasts and marketing campaigns.
Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing and education.
Ensure consistent framing of messages.
Publish videos and photography on company website and blogs.
Document presence of companies at events, conferences, and speaking engagements.
Advocate on behalf of the company brand with external stakeholders and the media across all communications channels and vehicles.
Collaborate with marketing to develop the advertising, marketing and promotion plans.
Edit and revise content as necessary.
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