Responsible for dedicating a large portion of time and servicing one or more accounts at an agency. Works for an agency with a client and ensure correct information passed from the client to the agency.
Primary Responsibilities
Coordinate and manage marketing and advertising campaigns.
Work and present briefs.
Manage time and deadlines.
Increase business portfolio.
Maintain professional relationships with clients.
Research and resolve problems.
Manage and train account staff at an agency.
Devise advertising campaign.
Set deadlines.
Kick off campaign.
Present campaign ideas to client.
Get budgets and ideas approved.
Brief media, creative, and research staff.
Formulate marketing strategies.
Maintain regular contact with both creative staff and clients.
Negotiate fees and hourly rates.
Get approval for creative work.
Handle budgets and manage campaign costs.
Invoice clients.
Write detailed reports.
Create focus groups.
Identify new clients.
Participate in creating and presenting pitches.
Communicate and build marketing campaigns with business owners.
Prospect, negotiate and close agreements.
Sell multi-media advertising.
Create marketing plans.
Schedule advertisements for publications.
Coordinate with creative services, production and media services to ensure that advertising materials are created, produced and published per client’s requirements.