Responsible for serving as the liaison between clients and an ad agency or multi-service agencies. Manage campaign work, delegate assignments to creative team, and ensure the needs of the client are met.
Primary Responsibilities
Meet with clients to discuss goals, objectives, and needs.
Identify advertising requirements and audiences.
Devise advertising campaign.
Set deadlines.
Kick off campaign.
Present campaign ideas to client.
Get budgets and ideas approved.
Brief media, creative, and research staff.
Formulate marketing strategies.
Maintain regular contact with both creative staff and clients.
Negotiate fees and hourly rates.
Get approval for creative work.
Handle budgets and manage campaign costs.
Invoice clients.
Write detailed reports.
Create focus groups.
Identify new clients.
Participate in creating and presenting pitches.
Communicate and build marketing campaigns with business owners.