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Account Executive
Job Summary
Responsible for serving as the liaison between clients and an ad agency or multi-service agencies. Manage campaign work, delegate assignments to creative team, and ensure the needs of the client are met.
Primary Responsibilities
- Meet with clients to discuss goals, objectives, and needs.
- Identify advertising requirements and audiences.
- Devise advertising campaign.
- Set deadlines.
- Kick off campaign.
- Present campaign ideas to client.
- Get budgets and ideas approved.
- Brief media, creative, and research staff.
- Formulate marketing strategies.
- Maintain regular contact with both creative staff and clients.
- Negotiate fees and hourly rates.
- Get approval for creative work.
- Handle budgets and manage campaign costs.
- Invoice clients.
- Write detailed reports.
- Create focus groups.
- Identify new clients.
- Participate in creating and presenting pitches.
- Communicate and build marketing campaigns with business owners.
- Prospect, negotiate and close agreements.
- Sell multi-media advertising.
- Create marketing plans.
- Schedule advertisements for publications.
- Ensure revenue goals are met.