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Senior Manager of Digital Marketing
New York, NY
Job Description
Position Summary
This is a mid-level digital marketing position that generally performs several specialized marketing functions to increase revenue, traffic, visibility, and search rankings.
People with this title have a broad scope of work involving analytical thinking and problem solving relating to e-commerce and campaign performance. The principal responsibilities may define the particular details of the position differently for each person in the role.
Information Security Responsibilities
Education and Experience
Other Qualifications
Starting compensation will be in the $101,600 to $114,200 range, depending on education, experience, and other qualifications.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
ANSI provides equal employment opportunities to all employees and applicants for employment, and prohibits discrimination of any type because of race, gender identity or expression, color, national origin or ancestry, religion, creed, age, marital status, sex, sexual orientation, citizenship or authorized alien status, genetics, disability status, protected veteran status, or any other consideration protected by federal, state, or local laws. ANSI policy also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
This is a mid-level digital marketing position that generally performs several specialized marketing functions to increase revenue, traffic, visibility, and search rankings.
People with this title have a broad scope of work involving analytical thinking and problem solving relating to e-commerce and campaign performance. The principal responsibilities may define the particular details of the position differently for each person in the role.
Essential Functions
- Manages Ads on Google and Bing for ANAB training courses
- Utilizes ahrefs, Moz, SEMRush gathering data to guide future development and improve organic search ranking
- Creates and updates websites to ensure content and links are up to date.
- Collaborates with web development teams on UI/UX, SEO related technologies and analytics to improve site performance
- Uses Google Analytics and Hotjar to understand user behavior and improve user experience and conversions
- Stays current with training and professional certifications to maintain compliance with the latest standards
- Creates ad campaigns to achieve revenue objectives
- Responsible for informative, factual, business-oriented content creation about standardization and conformity assessment
- Demonstrates appropriate judgment in following established editorial guidelines
- Reviews referrer logs and contacts webmasters about obsolete links and new opportunities
Information Security Responsibilities
- Attend/complete assigned information security training by the designated completion date.
- Read and adhere to published ISMS policies and procedures.
- Report timely any observed violations of ISMS policy - or known encroachments on information security - to your department leader and/or the Information Technology Department.
Education and Experience
- College degree and 3-7 years’ experience
Other Qualifications
- Advanced knowledge of SEO
- Proficiency in Google Analytics, Tag Manager, WordPress, Microsoft Office, Adobe Creative Suite
- Clear expression in written communications; and strong interpersonal skills
- Basic knowledge of HTML and CSS
- Basic technical knowledge of web development
Starting compensation will be in the $101,600 to $114,200 range, depending on education, experience, and other qualifications.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
ANSI provides equal employment opportunities to all employees and applicants for employment, and prohibits discrimination of any type because of race, gender identity or expression, color, national origin or ancestry, religion, creed, age, marital status, sex, sexual orientation, citizenship or authorized alien status, genetics, disability status, protected veteran status, or any other consideration protected by federal, state, or local laws. ANSI policy also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Job Summary
Employment Term and Type
Regular, Full Time
Salary and Benefits
Starting compensation will be in the $101,600 to $114,200 range, depending on education, experience, and other qualifications.
Required Education
Bachelor's Degree
Required Experience
3 to 7 years
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