Senior Director of Marketing or VP
Costa Mesa, CA  / Hyannis, MA  / Boston, MA 
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Posted 30 days ago
Position No Longer Available
Position No Longer Available
Job Description
Senior Director of Marketing or VP
Job Locations US-CA-Costa Mesa | US-MA-Hyannis | US-MA-Boston
Job ID 2022-1617
Type Regular Full-Time
Division Insight Investments
Responsibilities
    Analyze existing branding and marketing strategies for each business unit
  • Conduct market research and monitor industry trends
  • Develop and execute effective marketing strategies that support business growth objectives.
  • Lead the marketing team acting as a mentor to each individual team member and ensure optimal workloads on a day-to-day basis.
  • Setting weekly, monthly, quarterly, annual targets
  • Preparing and reviewing monthly, quarterly, and annual business plans and allocating resources appropriately
  • Oversee the creation of all marketing collateral and provide feedback and direction to internal and external resources. Assist in the creation of assets when needed.
  • Ensure all promotions, collateral and communications adhere to all outlined brand guidelines.
  • Work with Marketing Managers to maintain a toolbox of resources for all sales teams.
  • Build working relationships with key business stake holders including executives and sales leadership and the partner ecosystem
  • Closely monitoring competitors' successes and failures and learning from them
  • Oversee the renewals, onboarding and monthly utilization of all marketing and sales technologies.
  • Track and analyze demand generation campaign effectiveness.
  • Maintain and grow relationships with all vendor partners, agencies and freelancers.
  • Manage marketing budgets for multiple divisions and business units
Qualifications / Education
  • Bachelor's degree in marketing, branding, PR, or similar field
  • Master's degree preferable
  • Extensive experience in a similar role and leading a capable team of people
  • Superb marketing and research skills
  • Knowledge and practical experience with SEO, Digital/Social, PR, partner lead, and field marketing
  • Excellent communication, interpersonal, and supervisory abilities
  • Respect for people and new ideas
  • Strong project management skills
  • Solid leadership abilities
  • Organizational and analytical skills
  • Hands-on experience with marketing technologies and software (CRM, Marketing Automation, B2B Intelligence)
  • Willingness to travel regularly and work outside of normal business hours
  • 10+ years minimum experience in technology sales and marketing
  • 5+ years minimum experience leading a team of people
Skills
  • Must be highly motivated individual with high level of initiative and an attitude of willingness
  • Strong design eye and the ability to communicate direction to designers, developers and other creative resources
  • Must be team player willing to assist others at all levels of the organization
  • Strong verbal and written communication skills; and excellent interpersonal skills with the ability to provide superior customer service and maintain cooperative working relationships
  • Strong organizational and time management skills with the ability to multi-task and work autonomously or with a team
  • Strong attention to detail
  • Ability to communicate effectively on a one-on-one basis or in group setting
  • Ability to prepare business letters, proposals, summaries, and reports using prescribed format and conforming to all rules of punctuation, grammar, diction, and style
  • Ability to conduct training, communicate at panel discussions, and to make professional presentations
  • Ability to apply logical or scientific thinking to define problems, collect data, establish facts, and draw conclusions
  • Ability to conduct quarterly business reviews with company leadership and business partners

Insight Investments, LLC is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, age, sexual orientation, gender identity, disability, status as a Veteran or other protected classification.

Division
Insight Investments
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Position No Longer Available
Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
10+ years
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