Senior Manager of Marketing Technologies
New York, NY 
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Posted 22 days ago
Position No Longer Available
Position No Longer Available
Job Description

Position Summary


This is a mid-level position that generally performs several specialized marketing functions to increase revenue, traffic, visibility, and search rankings by applying SEO techniques and tools across domains, and creating unique, relevant content for selected audiences.

People with this title may have a scope of work that focuses on one or more areas of marketing and web development, such as analytics, editing websites, writing, reporting, and so on. The principal responsibilities may define the particular details of the position differently for each person in the role.

Essential Functions

 
  • Webmaster for multiple websites - implementation and continued optimization of server hosting, site speed, analytics, SEO, content, links, third-party integrations, and more.
  • Responsible for SEO on the ANSI webstore, ansi.org, the ANSI blog, ANAB.ansi.org, and all other ANSI, ANAB, and Workcred web properties
  • Manager of full-time staff and interns.
  • Point of contact for ANAB marketing/tech inquiries.
  • Recommend, prototype, A/B test, and/or deploy improvements to enterprise level e-commerce platform, as well as other informational and transactional websites.
  • Instruct other staff across three companies in SEO and web related best practices.
  • Utilizes SEO tools to crawl ANSI domains, gathering data to guide future development.
  • SEO and analytics subject matter expert for all websites, especially during the development phase.
  • Serve as an adviser for the IT department on SEO related technologies.
  • Marketing/tech liaison for cross-departmental projects.
  • Tracks user behavior on ANSI websites by developing new analytics methods.
  • Provide UI/UX, site testing, site crawling, and other contributions to development teams.
  • Demonstrates appropriate judgment in following established editorial guidelines.
  • Reviews and revises aging content on ansi.org, webstore, and other properties to ensure content and links are up to date.
  • Reviews news, events, and other developments and stays in touch with web technologies to maintain compliance with the latest standards.
  • With relative autonomy in choosing and aligning topics relevant to editorial and advertising schedules
  • Is accountable for driving qualified traffic and reports on the impact to revenue and other metrics.
  • Assorted other responsibilities at the intersection of marketing and technology.
  • Information Security Responsibilities: As an employee of ANSI, you shall adhere to the following requirements of the Information Security Management System (ISMS):
  • Attend/complete assigned information security training by the designated completion date.
  • Read and adhere to published ISMS policies and procedures.
  • Report timely any observed violations of ISMS policy – or known encroachments on information security – to your department leader and/or the Information Technology Department.

Information Security Responsibilities
 
  • Attend/complete assigned information security training by the designated completion date.
  • Read and adhere to published ISMS policies and procedures.
  • Report timely any observed violations of ISMS policy - or known encroachments on information security - to your department leader and/or the Information Technology Department.

Education and Experience
 
  • College degree
  • 3-4 years’ experience

Other Qualifications
 
  • Advanced knowledge of SEO
  • Proficiency in Google suite (Analytics, Tag Manager, and others)
  • Proficiency in Microsoft Office
  • Proficiency with SEO tools (ScreamingFrog, seoMOZ, and others)
  • Experience with CMS platforms (Wordpress, Hubspot, and others).
  • Clear expression in written communications; and strong interpersonal skills
  • Basic SQL database experience
  • Basic knowledge of domains, hosting, and DNS
  • Basic knowledge of statistical methods


This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

ANSI provides equal employment opportunities to all employees and applicants for employment, and prohibits discrimination of any type because of race, gender identity or expression, color, national origin or ancestry, religion, creed, age, marital status, sex, sexual orientation, citizenship or authorized alien status, genetics, disability status, protected veteran status, or any other consideration protected by federal, state, or local laws. ANSI policy also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


ANSI is an equal opportunity/affirmative action employer. ANSI does not discriminate on the basis of race, sex, gender, color, physical or mental disability, national origin or ancestry, religion, creed, age, marital status, sexual orientation, citizenship or authorized alien status, veteran status, or any other characteristic made unlawful by federal, state, or local laws.

 

Position No Longer Available
Job Summary
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
7 to 9 years
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