- Develop and execute the strategy and processes of the launch plans for new and enhanced releases of Standards Connect and other subscription offerings;
- Develop market intelligence and expertise on Standards Connect prospects and customers, who are they, their purchase behavior, subscription criteria and process;
- Understanding of the competitive landscape is essential, how the competition positions their products and services in the marketplace and the impact of our competition on sales, web traffic and lead generation ;
- Develop compelling positioning and messaging that differentiates Standards Connect in the marketplace which resonates with prospects and future customers;
- Plan, develop and recommend a marketing plan and budgets to support proposed marketing programs, activities and strategies supporting the launch of new products, enhanced releases of existing products, increase sales, promotion of product usage, customer satisfaction, and increase of customer retention and brand recognition, ;
- Evaluate and assess the effectiveness of the marketing programs and promotional campaigns on an ongoing basis, propose recommendations for necessary changes;
- Lead Voice of Customer efforts -- be the expert and proxy for our customers, identify and define unmet customer needs and wants, propose new features and benefits for future product and technical development;
- Partner across the Institute with other departments to develop and execute cross-marketing / cross-selling programs;
- Work with Customer Service and Sales to inform them of marketing plans and strategies being executed into the marketplace;
- Educate Customer Services and Sales on new features, functionality and benefits as result of new and enhanced product releases. Develop collateral and tools as required;
- Train Customer Service and Sales on using Standards Connect, address customer questions and resolve potential problems that would be expected with new and enhanced releases;
- Research and coordinate with other departments on trade show efforts to ensure proper ANSI representation/knowledge is available;
- Become a standards market expert, lead Voice of Customer, with demonstrable knowledge of subscriptions and standards subscription product offerings
- Key internal resource for subscription business product marketing, programs, data and communication
- Analyze competitive and electronic trends with recommended plans for improvement and growth
- Be prepared to represent the voice of the customer in all product development functions.
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