Marketing a New Product: Skinue by Monojo

Hard work and perseverance is required if you're going to start a business, survive and thrive. There are many challenges that exist, including the effective marketing of a new product, especially when it's an international company looking to make its imprint in the United States. Penelope Shihab is a scientist and entrepreneur, and she's the founder and CEO of Monojo in the country of Jordan. Penelope joins Tim Muma to discuss the rise of Monojo, her view as a role model to women, and how Skinue's bio-based skincare line is an innovative game changer in the industry.

Podcast Series: Management Decisions
On Management Decisions (formerly Executive Decisions) we discuss topics that pertain to employers, especially upper-level managers, human resources professionals, and executives to gain an understanding of their roles and strategies. It's an inside look into their thoughts and behaviors which make them and their businesses successful.