Winter Park is the closest major mountain destination to Denver at just 67 miles away. Don’t be fooled by our convenient location, though… you’ll feel remotely tucked away in our high country corner of the Rockies. With easy access to 765,000 acres of public land, Winter Park is home to endless adventures and an unparalleled and unfiltered Colorado experience.

With over 3,000 acres of skiable terrain, Winter Park Resort offers an unforgettable experience for any kind of adventurer, whether you’re just here to take in the views, or looking to really get your adrenaline pumping. And don’t think that things slow down once the snow melts! The summer sun brings bike park rippers, scenic trail trekkers, and speedy alpine sliders for a whole new take on Winter Park adventure.

ONE WINTER PARK

We are a community of explorers and adrenaline junkies; sight seers and nature lovers; lifelong skiers and fly fishing fanatics; mountain bikers and peak hikers… The opportunities for mountain adventure are endless, but we all share one common appreciation for this vast and pristine area.

As a celebration of this mountain lifestyle, we have refreshed our partnership with the community as a whole to establish Winter Park as a prime Colorado destination, connecting people with nature and embracing our shared value of the outdoors.

OUR NEW BRAND

Not only are we getting $30 million in updates this season—but we’re also getting a new brand! Yes, this does mean a new logo, but it also means so much more!

At the core of the new cohesive brand is the recognition of the Winter Park experience as one of transformation, for those who choose to live the mountain lifestyle, and for those who come to taste it for a few days. It has been a united community effort to redefine the look of Winter Park, incorporating Winter Park Resort’s historic shield and augmenting it with a more contemporary design and wordmark. The snowcapped mountain within the shield is a nod to the iconic Parry Peak, which stands sentry over the entire Winter Park Community. The new brand will be used throughout Winter Park and Winter Park Resort, and will focus on the community’s representation of the quintessential Colorado experience—untouched and open.

OUR VALUES

• We appreciate effort but value performance.
• We build relationships by acting with integrity.
• We communicate and make decisions by collaboration.
• We protect our environment to ensure our future.
• We have fun doing what we do.

ADVENTURE AWAITS

Alterra Mountain Company is a community of 15 iconic year-round destinations, including the world’s largest heli-ski operation. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage, and retail businesses. We are one company of many unique brands building a global mountain community

OUR COMMUNITY

AUTHENTICITY | PASSION | COMMUNITY | INNOVATION | ADVENTURE
 

• We’re a community. From our partners to our employees and the customers they inspire, we’re in this together.
• We’re passionate. We love what we do. Our love of the alpine experience informs and unites us in everything that we do.
• We are mountain experts. Delivering more than 23,000 acres of skiable terrain, plus 12 heli-ski lodges. If it’s in the mountains, it’s our business.
• We are mountain people. Summer’s switchbacks to winter’s fresh tracks. We are individuals with a shared heart and soul of the mountains.