American Consumer Panels® is a consulting firm that specializes in product testing and product development work. We design and conduct In-Home Usage Testing (IHUT) locally and nationally to provide actual user feedback to evaluate your products, packaging, related product instructions and more.

American Consumer Panels® makes it easy to find and engage your target audience, gather their feedback and shape new consumer products. We can fulfill your sample needs in the U.S. with engaged panelists for online qualitative and quantitative consumer/market research projects.

OUR MISSION   
American Consumer Panels® mission is to add value to products and services providers by helping them achieve their desired level of quality and safety for their client’s products, assets and processes; to protect their client’s brands and enable their success in the global marketplace.

OUR VALUES  
American Consumers Panel is a verified member of FTC Guardian, which means we comply with the Federal Trade Commission truth in advertising and we honor our Privacy Policy Assurance. You can check the FTC Guardian badge in the footer area on our website.

At American Consumer Panels®, and as individuals, we:   

• -Value trust and personal responsibility  
• -Act with integrity, honesty and respect  
• -Maintain professionalism and strive for continual improvement and innovation  
• -Deliver excellent services which add value to our customers’ business  
• -Focus on continual growth and outstanding performance  
• -Strive to create a safe work environment  
• -Value each employee’s contribution toward achieving our business objectives 
• -Respect diverse perspectives, experiences and traditions as essential