Founded in 1907, Protective Life Corporation (Protective) is on a mission to help more people achieve protection and security in their lives. Across its life insurance, annuity solutions and asset protection divisions, the Company helps more than 12 million people protect what matters most. Protective’s more than 3,600 employees put people first and deliver on the Company’s promises to customers, partners, colleagues and communities — because we’re all protectors. With a long-term focus, financial stability and commitment to doing the right thing, Protective, a wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), has grown to over $127B in assets as of Dec. 31, 2020. Protective is headquartered in Birmingham, Ala., and supported by its robust virtual workforce and core sites in Cincinnati and St. Louis.
We believe in helping more people achieve the protection and security they deserve. To us, it's not complicated. It's simply our duty and responsibility to put people first. Because we're all protectors.
Protective’s growth and success can be largely attributed to an ongoing commitment to serving people and doing the right thing — for our employees, distributors, and most importantly, our customers.
- Do the right thing: Do what’s right, always. Live with integrity and honesty. Say what you mean, do what you say and stand behind what you do.
- Serve people: Have a servant’s heart. Serve by leading people to the right solutions. Always treat others as you would like to be treated. Improve the quality of life for those we serve.
- Build trust: Build relationships on trust. Listen. Understand what people need. Care. Earn trust. View each customer as a friend for life.
- Aspire for better: Be curious. Stay open to different perspectives. Search for better solutions. Learn continuously. Keep growing.
Diversity, equity and inclusion
Protective welcomes and respects the diversity of our employees including varied traditions, heritages and experiences. At Protective, we believe all people should have the opportunity to thrive. We are committed to strengthening our diversity and inclusion efforts by growing and developing our people, attracting diverse talent and supporting strong, diverse communities.
The work we do has an impact on millions of lives, and you can be a part of it.
We are all protectors. Protective is on a mission to help more people achieve a sense of protection and security. Achieving our mission starts with you. That's why we care for and support each other like family. Together we are protectors.