Company Generac Power Systems
Name Marketing Specialist
Req # 61221
Location Pewaukee CP
Employment Type Full Time
Shift 1st
At Generac, Our People help make the world safer, brighter and more productive. United by our Values, people with diverse backgrounds and points of view work together to ensure our global customers have peace of mind.
We are a team of builders and doers who share a passion for innovation and a desire to outpace others. As an inclusive workplace, we empower our employees to embrace diversity in all forms, celebrate our differences, and treat everyone with equity and respect. At Generac, our success is powered by Our People.
Job Summary: The Channel Marketing Specialist - BUSINESS GROUP is responsible for assisting the channel marketing team in driving revenue and margin growth within assigned channels and product categories. The successful candidate will work collaboratively across the enterprise to develop and execute innovative marketing plans to support new products and channel initiatives in alignment with company growth goals. This position reports to the Channel Marketing Manager.
Essential Duties and Responsibilities:
- Partner with Channel Marketing Manager to support all marketing and communication activities within assigned channel including planning, budgeting, project management, execution, and success metrics
- Build, deploy, measure, and optimize all channel partner communications including list management, message development, tracking and reporting.
- Manage trade-focused websites including owning product, promotions and training content, reporting on site analytics and propose suggestions on how to improve.
- Build, test, and deploy product and program support materials designed for our channel partners to promote Generac brands
- Create and deploy social media for use by channel partners in support of Generac brands
- Manage all data and content deployed to our partners through 3rd party syndication. Ensure product information accuracy and optimization for all brands and all products. Assure all Channel Partners and buying groups have access to current and accurate product information. Add/sync more channel partners where available.
- Partner with channel marketing manager to manage channel co-op program with revisions and updates on new programs, processes, and guidelines. Add/sunset assets and digital programs in support of overall program growth goals and report on dealer adoption, asset usage and user experience (NPS).
- Other Duties as assigned
Minimal Qualifications:
- Bachelor's Degree in Marketing, Business, Communications or related field or equivalent experience
- 1+ years of working experience in B2B or B2C marketing environment
Preferred Qualifications:
- Demonstrated verbal and written communication skills as evidenced by ability to develop and deliver compelling presentations
- Strong analytical skills including the ability to work with spreadsheets and databases
- Proven track record of successfully managing shifting deadlines and priorities in a fast-paced environment
- Strong organizational and project management skills
- Proven track record of successfully managing shifting deadlines and priorities in a fast-paced environment
Knowledge, Skills and Abilities:
- Excellent written and verbal communication skills
- Knowledge of consumer marketing techniques
- Strong drive for results
- Attention to detail
Great Reasons to work for Generac:
- Competitive Benefits: Health, Dental, Vision, 401k and many more
- Scheduled events throughout the year that allow our employees, both current and retirees, to gather together and enjoy their time with their families and co-workers
- Enjoy summer hours (Memorial Day - Labor Day)
- Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits many employees volunteer their time with the customer support team or on the production line while others go right into storm-affected areas to repair generators
- We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.
- 'Dress for your day' dress policy - this includes jeans!
- Product loan and discount programs - Rent equipment for up to 4 days for free!
Physical demands:
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and ability to adjust focus.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law."