This position works within the Tax & Accounting division Global Marketing & Communications group to help plan and execute public relations strategies and publicity campaigns to drive ongoing, effective media coverage for the Tax & Accounting division of Wolters Kluwer. This role will work closely with the Corporate Affairs & Communications Director to develop and orchestrate media and public relations activities and thought leadership initiatives in North America, including the development of media alerts and press releases, and help support global external communications programs at the division and enterprise level.
Essential Duties and Responsibilities
Work with Corporate Affairs & Communications Director and internal stakeholders to plan, draft, and edit media alerts and press releases; help develop stories for media pitches, placements, etc.
Assist in the development of executive bios, pitch letters, talking points, and company statements
Collaborate with internal stakeholders to identify and calendarize key people, product, and process award opportunities
Monitor the competitive/industry environment and provide weekly media coverage reports for key competitors, industry issues & trends, etc.
Prepare weekly and quarterly media coverage reports and work with Corporate Affairs & Communications Director to set, track and report on key external communications KPIs
Assist in managing the division contributions to the Wolters Kluwer corporate-level website to ensure effective positioning and compelling, current content that supports corporate strategy
Help develop messaging and content to drive thought leadership by reaching key external stakeholders, including tax beat reporters, customers, and influencers
Identify data to support storytelling efforts by building trust and strong relations with internal teams to mine for good stories; leverage data and stories to build awareness, brand, and audience
Support the management of the external communications process across a wide range of vehicles (social, print, broadcast, digital, conferences, events, etc.)
Work with Corporate Affairs & Communications Director to develop strategic public relations activities and programs that help drive business objectives, support product goals, and position Wolters Kluwer as a market leader in North America and globally
Assist with other communications initiatives as needed
Other Duties
Other duties as assigned
Job Qualifications
Education: BA or BS
Experience:
Minimum 3 years' experience in journalism, communications, public relations; experience working in a global software company or the tax industry a plus
Experience working in a public relations agency or managing an agency relationship
Self-directed and motivated, with a strong work ethic and high integrity
Demonstrated experience in using social media to influence and engage
Demonstrated ability to implement strategic communications plans
Thorough knowledge of media operations
Extensive knowledge of social media and emerging communication platforms
Familiarity with social and traditional media listening tools (Cision, Meltwater, Talkwalker, etc.)
Experience preparing regular communications metrics & performance reports
Other Knowledge, Skills, Abilities or Certifications: (First list requirements, followed by preferences.)
Strong organization, communication, and interpersonal skills
Demonstrated skills in writing and editing
Ability to work with diverse stakeholder groups
Ability to adapt to emerging technologies
Possess problem solving skills and reasoning ability
Ability to build and maintain relationships with colleagues that supports a cooperative work environment
Location
Remote /or/ hybrid - Riverwoods, IL office (if candidate resides in Chicago, IL area)
Travel Requirements
Travel is not required for this role
Physical Demands
Normal office environment