Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand related issues and opportunities

Establish short and long term goals, competitive positions and strategies for market segment

Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment

Identify segment expectations, behaviors and attitudes and use this understanding to develop initiatives that ensure that the customer's experience delivers on the VSP brand

Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep VSP competitive

Identify strategies, develop plans and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services and marketing programs meet the needs of this segment

Establish goals and set targets to measure success of programs for the market segment

Work with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning and value propositions, and delivered through marketing plans

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Bachelor's degree in Business, Marketing or related field or equivalent training, education and experience

Five years of experience in product or brand management

Advance understanding of brand management concepts and building/execution techniques

Solid working knowledge of MS Office, PowerPoint, Word and Excel

Proven ability to develop and execute marketing strategies

Ability to elevate the perception of our corporate brand and our company

Excellent project management skills and experience managing large projects

Proven track record of influencing constituents for optimal results

Excellent organization skills, detail oriented and ability to multitask

Excellent verbal, written and interpersonal communication skills

Flexible and able to quickly and effectively change priorities and direction

Strong analytical skills required

Ability to write and present clear and concise reports

Regularly exercises discretion and independent judgment in the performance of his/her job duties

Experience in developing email communication strategy with cross-functional teams to increase customer acquisition, engagement, retention, and growth

Ability to create an automated, multi-touch, targeted customer lifecycle digital marketing program

Experience in creating nurturing campaigns, SMS, and direct mail a plus

Ability to find email marketing coverage gaps and design programs to address them

Ability to collaborate and partner with creative and campaign teams to optimize content

Ability to work independently in a fast-paced, fluid environment

Experience working with email marketing and marketing automation platforms required. Salesforce Marketing Cloud and/or Eloqua experience a plus